Mission, Vision and Leadership

  • The BRAD Lab is an interdisciplinary laboratory supporting the application of behavioral science to business and society. It is the operational arm of the Convergent Behavioral Science Initiative (CBSI) at UVA. We serve to further the development and application of behavioral research across disciplines. Affiliated faculty represent a wide range of data-driven fields including business, public policy, engineering, architecture, education, nursing, and medicine.


    Our mission is to promote impactful interdisciplinary behavioral research through facilitation and support of experiential investigations. The BRAD Lab is a platform for project development and knowledge creation. 


    Our vision is to establish Darden as the premier business school for interdisciplinary behavioral research that advances the application of behavioral science to business and society.


    The BRAD Lab is led by an academic director whose role is both to stimulate interest in behavioral research from faculty, doctoral students, and staff and to facilitate the execution and promotion of such work in collaboration with postdoctoral fellows and dedicated research associates. Learn more about our team.