EY Darden Design Thinking for Business

  • EY New Zealand Design Thinking
  • Today’s established companies struggle endlessly with growth, particularly organic growth. It needn’t be this way. Design thinking is living proof that innovation can be learned. Darden Executive Education is pleased to partner with EY New Zealand to offer a three-day program led by our own design thinking expert, Jeanne Liedtka.

  • Program Overview

    Design thinking, or practical creativity, is a process using sequenced steps that help us get closer to customers, uncover their unmet needs, and develop innovative products and services to fill those needs. In this program you'll bypass artistic abstraction and use design as a practical, everyday process to spur innovation and realize organic growth in your business.

    This program is highly accessible within teams, and with persistence, succeeds in solving complex business challenges in organizations that may have little prior exposure on how to innovate.

    Schedule & Topics

    Based on the popular  Design Thinking for Innovative Business Problem Solving program at Darden, topics covered include:

    • Why Design Thinking?
    • The Design Process
    • The Design Tool Kit
    • Defining the Problem
    • Generating Deep Insights
    • Brainstorming and Concept Development
    • Co-Creating With Customers
    • Prototyping New Concepts
    • Launching to Learn

    Course schedule:

    • Monday 19 September 11:00am - 5:30pm
    • Tuesday 20 September 8:30am to 5:30pm
    • Wednesday 21 September 8:30am to 4:00pm


    Participants will leave this program with:

    • A 15-step process designed to solve one of your real-life challenges
    • A disciplined approach to brainstorming and the 10 steps to follow to get new ideas off the whiteboard and into production
    • Ways to resolve conflict during ideation and growth and adapt your design process when business conditions demand it
    • Ways to road test the growth potential of new ideas so you can minimize the risks and maximize the rewards inherent in growth and change
    • Stronger innovation skills and the ability to enhance them in others


    The program is ideal for managers in New Zealand (and other regional) companies who want to lead teams and cross-functional units in problem-solving to achieve your next level growth objectives.


    Jeanne Liedtka

    United Technologies Corporation Professor of Business Administration 
    Jeanne M. Liedtka is the former chief learning officer at United Technologies Corporation, a Fortune 50 corporation where she was responsible for overseeing corporate learning and development. At Darden, she formerly served as associate dean of the MBA program and as executive director of the Batten Institute. She authored  The Catalyst: How You Can Lead Extraordinary Growth, which was one of Bloomberg Businessweek' s best innovation books of 2009;  Designing for Growth, which was named the best management book of 2011 by 800-CEO-READ; and Solving Problems with Design Thinking: 10 Stories of What Works.


    The program will be hosted at EY New Zealand, located:
    Level 9
    2 Takutai Square
    Britomart, Auckland

    Tuition and Certificates

    The program cost is NZD $3,950, plus GST (approx. $2,900 USD).  Includes all course materials and catering on-site (excluding dinner). Travel and accommodation at the participant's own cost.

    By completing this course, you will earn one half-week of credit toward a  Certificate in Management.