Purpose Driven Leadership: Engaging Stakeholders

  • Reignite your sense of purpose and inspire innovation by developing a stakeholder approach to leadership.

    • Bring diverse teams together by aligning values with organizational goals.
    • Develop a leadership style personalized to your own strengths and values.
    • Engage your organization's stakeholders — employees, suppliers, customers, communities, etc. — setting the right goals, making collaborative decisions, and creating an environment that honors your shared sense of purpose.
  • Program Overview

    Cultivate your ideal habits, principles and strengths as a leader

    • Participate in theater-based exercises, real-world workshops, and executive coaching to discover hidden facets of your potential.
    • Embrace listening as a key leadership skill, and practice offering constructive feedback.
    • Brainstorm custom solutions to potential challenges and organizational roadblocks in your pursuit of purpose driven leadership.

    Professor Ed Freeman's TEDx talk on how business and business people can make a difference in the world

    Outcomes & Impact

    • Align your long-term vision with your organization's needs, and win support for your development from supervisors and stakeholders.
    • Get the best results out of your team by inspiring the confidence and creativity that already exists within them.
    • Maintain your focus on future goals, despite daily urgencies and immediate tasks.
    • Allocate your attention and energy so you can accomplish what needs to be done, while inspiring and encouraging others.


    The Purpose Driven Leadership program counts as one credit toward a Darden Certificate in Leadership . Complete this program and earn three additional credits for a total of four credits within a four-year period to earn your certificate.


    This program is designed for cross-functional managers, team leaders and high-potential individuals preparing for promotions, particularly those who want to encourage independence, innovation and creativity among their direct reports.

    TLM participants


    R. Edward Freeman

    Elis and Signe Olsson Professor of Business Administration | Academic Director, Business Roundtable Institute for Corporate Ethics | Academic Director, Institute for Business in Society
    An expert in stakeholder management, leadership, business ethics, business strategy and corporate responsibility, Freeman has written and taught extensively on these subjects.

    David Newkirk

    David L. Newkirk

    Strategy and Leadership Advisor | Former CEO, Darden Executive Education
    With 30 years of business experience spanning several continents, Newkirk currently consults full time for global corporations on issues of strategy and leadership. Newkirk's essay, "Models, stories and leaders" is featured in the book Thinking about behaviour change: an interdisciplinary dialogue(http://www.thinkingaboutbehaviourchange.com/), a collection of essays that discuss how we think about and understand human behavior. His essay focuses on how leaders can use models as "instruments of change" to influence and encourage people who embrace them.

    Bidhan (Bobby) L. Parmar

    Associate Professor in Business Administration
    Parmar's research interests focus on how managers make decisions and collaborate in uncertain and changing environments to create value for stakeholders.


    Darden School of Business
    Charlottesville, Virginia

    As a participant, you'll stay in a private room at the Inn at Darden, our highly rated hotel adjacent to the classroom buildings and dining center. Accommodations are included in your program fee.