• Rajkumar Venketasan, Ronald Trzcinski Professor of Business Administration

    Marketing Analytics

    Rolling sessions, 5 weeks | 2-4 hours/week | audit or purchase course

    This introductory course taught by Professor Rajkumar (Raj) Venkatesan gives you the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.