• The Darden School of Business proudly partnered with HWZ the University of Applied Sciences in Business Administration Zurich for the Big Data: Little Ethics? Conference, which addressed a variety of questions related to big data and ethics during a one-day conference on 4 June 2015. 

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    Darden and HWZ are grateful for the support provided by Accenture to help make this event possible.
  • 4 June 2015

    Big Data is a hot topic in business today. Many companies and consumers are interested in questions related to how data is collected, managed and shared. How does big data generate benefits for companies and consumers? What are the limits on data usage, legally, ethically and commonly practiced? How do companies make sure that their use of consumer data is in line with consumer expectations?  

    Attend and participate in the Big Data: Little Ethics? Conference to listen to discussions and participate in conversations about these pressing challenges facing the business world today. This Darden and HWZ organized and sponsored event will address a variety of questions related to big data and ethics, drawing on the knowledge of top business leaders and thought-leading faculty. All conference sessions will be practical and relevant to daily business activity and strategy.

    Darden professors will present key sessions:

    Monetizing Data Products With Rajkumar Venkatesan

    The internet has revolutionized the data-based services industry. Devices communicating with each other generate a vast amount of information that firms can now assemble to provide value-added services to their customers. This session will provide a framework for identifying which data to capture, the importance of the data to customers, assessing the analytics that would add value to the customer, estimating the monetary value of these data-based value-add services, best practices for pricing the service (subscription, usage based, upfront fees, etc.) and approaches to communicate the value of the data products to customers. The basic premise is that proper analytics are central to monetization of data-based services and customer conversion. 

    Ethics and Big Data With R. Edward Freeman and Bidhan L. Parmar

    This session will open a conversation on ethical issues in big data. Professors Freeman and Parmar will prepare original vignettes (from real cases) for discussion. They will ask then ask participants to construct vignettes from their own experiences. The main idea will be to develop a more comprehensive framework (a set of questions) to help executives understand the issues surrounding ethics and big data in order to make better decisions.  

    Big Data: Little Ethics?

    4 June 2015

    9:00 - 10:00
    Monetizing Data Products With Rajkumar Venkatesan, Professor of Business Administration, Darden School

    10:00 - 10:40
    Big Data: Why We Should Care With Marcel Blattner, Chief Data Scientist, Tamedia

    10:40 - 11:10  Morning Coffee Break

    11:10 - 12:10
    Ethics and Big Data With R. Edward Freeman and Bidhan L. Parmar: R. Edward Freeman, University Professor and Olsson Professor of Business Administration, Darden School; Bidhan L. Parmar, Assistant Professor, Darden School  

    12:10 - 13:40  Lunch

    13:40 - 14:20
    Opportunities and Limitations of Big Data With Karl Schmedders, Professor of Quantitative Business Administration, University of Zurich

    14:20 - 15:10
    Text as (Big) Data With Fabrizio Gilardi, Associate Professor and Head of Department of Political Science, University of Zurich

    15:10 - 15:40  Afternoon Coffee Break

    15:40 - 16:20  Legal Aspects of Big Data With Roland Mathys, Partner, Schellenberg Wittmer's Information and Communications Technology and Intellectual Property Group in Zurich 

    16:20 - 16:30  Closing Remarks

    16:30  Networking Reception

    Conference Registration Fees

    General Public Rate: 480 CHF (approximately 500 USD)

    Alumni Rate*: 240 CHF (approximately 250 USD)

    *Alumni of Darden, University of Virginia and HWZ qualify for this rate, accessible with a special code included in email invitations to the conference.


    The conference will be held at the heart of Zurich in the auditorium at HWZ University of Applied Sciences in Business Administration, Sihlhof, Lagerstrasse 5, CH-8021 Zürich (very close to Zurich’s main train station).

    Recommended Hotels

    These five hotels are all within 20 minutes walking distance to the HWZ auditorium, where the conference will be held: 

    Zurich Marriott Hotel

    Hotel Schweizerhof Zurich

    Hotel City Zurich

    Sorell Hotel Seidenhof

    Walhalla Hotel Zurich

    Contact Information

    Darden Center for Global Initiatives


    HWZ University of Applied Sciences in Business Administration Zurich